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AI Platform

AI that does
the admin.

Not a chatbot. Not a gimmick. AI that answers your phone, writes your RAMS and safety policies, drafts your quotes, generates your bids and chases your invoices — while you're on the tools.

Included on every Gaffer plan. No per-use charges.

See AI in Action Full Job Lifecycle
AI Receptionist

Never miss a call again

Your AI receptionist answers every call — 24/7, including weekends and bank holidays. It greets callers by your company name, captures job details, books appointments and creates leads in Gaffer automatically. Calls are transcribed and summarised so you can review them at a glance.

  • Answers in your company name with a natural, friendly voice
  • Captures caller name, number, address and job description
  • Creates leads and follow-up tasks automatically
  • Full call recording, transcription and AI summary
  • Transfers to a live person when the caller requests it
  • Works 24/7 — evenings, weekends, bank holidays
100%
of calls answered
AI Compliance Writer

RAMS, policies and method statements in seconds

Describe the job and AI generates a complete, site-specific RAMS document — risk assessments, method statements, control measures, PPE requirements and emergency procedures. It also writes health & safety policies, environmental policies, quality policies and COSHH assessments. Review, edit and send — what used to take hours takes seconds.

  • AI-generated RAMS from a job description or address
  • Health & safety policies tailored to your trade
  • Environmental policies for tenders and audits
  • Method statements for specific tasks (e.g., hot works, confined spaces)
  • COSHH assessments for chemicals and materials
  • PDF export with your company branding and logo
< 30s
to generate a RAMS
AI Bid Writer

Win public sector and commercial work

Gaffer monitors public sector tender portals and alerts you to relevant opportunities. When you find one, AI drafts the bid response using your company data — past projects, certifications, team skills, insurance details and accreditations. You review and submit. No more spending weekends writing bids.

  • Tender watcher scans Contracts Finder, Find a Tender and more
  • Alerts filtered by trade, location and contract value
  • AI drafts bid responses from your company profile and history
  • Pulls in relevant case studies, certifications and insurance
  • Quality questionnaire answers generated from your data
  • Track bid status: drafting → submitted → won/lost
80%
less time writing bids
AI Quote Generation

Describe the job, get a priced quote

Tell AI what the job is and it drafts a fully priced quote using your saved materials, labour rates and markup. It learns from your quoting history to get more accurate over time. Review, adjust and send — your customer gets a professional quote while you're still on site.

  • Generates quotes from a natural language job description
  • Uses your saved materials library and labour rates
  • Learns from your accepted vs rejected quotes
  • Multi-option quotes (Good / Better / Best)
  • Sends directly to the customer for online acceptance
5 min
from enquiry to quote sent
Pal — Your AI Operations Agent

An agent that runs your back office

Pal is Gaffer's autonomous AI agent. It monitors your business 24/7 and takes action — chasing overdue invoices, following up on unanswered quotes, flagging expiring certificates, rebooking no-shows and escalating issues that need your attention. Pal has 37 tools and can observe, plan, act and reflect.

  • Chases overdue invoices via SMS and email automatically
  • Follows up on quotes that haven't been answered
  • Flags expiring certifications before they lapse
  • Rebooks cancelled or no-show appointments
  • Sends Google Review requests after completed jobs
  • Escalates anything it can't handle to a human with full context
37
tools Pal can use autonomously
Automation Builder

If this, then that — for your trade business

Build custom automations with a visual drag-and-drop builder. Trigger on any event (job completed, invoice overdue, certificate expiring) and chain actions (send SMS, create task, update status, notify team). 14 ready-made templates get you started in minutes.

  • Visual React Flow builder — no code required
  • 14 pre-built templates (e.g., 'Chase overdue invoices')
  • Trigger on 21+ event types across jobs, quotes, invoices, payments
  • Actions: send SMS, send email, create task, update field, webhook
  • Conditional logic and delay nodes
  • Full execution logs for debugging
14
ready-made templates

AI at every stage of the job

From the first phone call to the five-star review, AI handles the admin at every step.

Lead
AI answers call, creates lead
Quote
AI drafts priced quote
Compliance
AI writes RAMS & policies
Bid
AI generates tender response
Schedule
AI suggests best worker & time
Invoice
AI chases overdue payments
Review
AI requests Google Reviews
Certs
AI flags expiring credentials

Explore related features

Job Management
Full lifecycle: lead to completion
Compliance
RAMS, training & certifications
Scheduling
Calendar, dispatch & recurring
Gaffer Pay
Card, bank & Apple Pay checkout

Frequently asked questions

Is the AI receptionist a real person or a robot voice?
It's an AI voice agent powered by advanced language models. It sounds natural and conversational — not a robotic IVR. It greets callers by your company name, asks relevant questions and captures all the details. If a caller asks to speak to a person, it transfers the call.
Can AI really write accurate RAMS and safety policies?
Yes. The AI generates comprehensive, site-specific documents using your job details, trade type and address. It includes risk assessments, control measures, PPE requirements, emergency procedures and more. You review and approve before sending — the AI does the heavy lifting, you provide the expert sign-off.
What is Pal and how is it different from automations?
Automations are rule-based: 'if X happens, do Y'. Pal is an autonomous AI agent that can observe your business state, plan multi-step actions, execute them using 37 built-in tools, and reflect on the outcome. For example, Pal might notice an overdue invoice, check if the customer has other active jobs, decide to send a gentle reminder rather than a formal chase, and log everything it did.
Will AI replace my office staff?
No. AI handles repetitive admin — answering calls, drafting documents, chasing payments, sending reminders. Your team focuses on the work that needs human judgement: managing customers, solving problems, running the business. Think of it as hiring a tireless admin assistant, not replacing anyone.
How much does the AI cost?
AI features are included on all Gaffer plans at no extra cost. The AI receptionist, compliance writer, quote generator and Pal agent are all part of your monthly subscription. No per-call or per-document charges.
Can I control what Pal does?
Absolutely. You configure which actions Pal can take, set approval requirements for high-value actions (e.g., sending quotes over £5,000), block specific tools, and review everything Pal has done in the execution log. You're always in control.

Ready to streamline your business?

Book a 30-minute demo and see how Gaffer replaces your CRM, call tracker and payment portal. No commitment.

Free 30-minute walkthrough tailored to your trade